#Billboard companies registration#
#Billboard companies professional#
#Billboard companies free#

It is desirable where the subprofessional work is a large part of the firm's activities, to operate through a separate form of organization, with a distinct name. In Case 60-3 we said: Although the Canons do not apply to subprofessional and nonprofessional (business or commercial) activities, it becomes incumbent upon the engineer involved to be scrupulously careful to make clear to his clients and the public the distinction between the two categories of work. Again, this phrase associates engineering with commercial-type enterprise and implies that those who sell products to stores are 'engineers.' This may or may not be the case, but if it is, engineers in that line of business should divorce their engineering services from their commercial sales activities.

#Billboard companies registration#

We also think that it is objectionable to employ the words, 'store engineers.' There is no such recognized classification of engineering either in registration lists or in accredited engineering curricula. It is a medium which is not directed at any particular group or class of potential or interested clients rather it is a general offer to the whole public and thereby places engineering services on the same plane as products which are normally offered to the public via billboards.

#Billboard companies professional#

This is the commercialization of professional engineering services run riot and by its nature it cannot be considered dignified, circumspect or in good taste. While billboard advertising has its place in the commercial world it is most inappropriate for the offering of professional engineering services. However, we are confronted now with the additional question of the type of media employed: i.e., billboard. If size, format or style were the only factors in the instant case we could base our conclusion on the earlier opinion.

That conclusion was based on advertisements in magazines. In Case 61-3 we concluded that the Canons and Rules do not prohibit or restrict advertisement of engineering services as to size, format or style, provided such advertisement is dignified, circumspect and in good taste, and is not self-laudatory. We have previously enunciated some guiding principles and examples applying these mandates (See BER Cases 59-1, 60-1, 61-3).

#Billboard companies free#

as are necessary to reach directly an interested and potential client or employer.' The media used must also be 'dignified, reputable and characteristically free of any factor or circumstance that would bring disrepute to the profession or to the profession or to the professional using them.' If they are in either category they can be held answerable for compliance with the Canons and Rules as individuals, even though the Canons and Rules do not apply to companies (See BER Case 60-4).ДЄdvertising of engineering services, while permitted by Canon 2 and Rule 5, is restricted to that which is not 'self-laudatory' and which will not 'discredit or do injury to the dignity and honor of profession.' Also, the advertising must be 'circumspect' and is restricted to 'those media. The reported facts do not indicate if the professional engineers in the company are officers or hold policymaking positions. The words 'store engineers' on the billboard are a clear offer of engineering services to the public and we therefore consider this case on the assumption that the company is operating legally under the provisions of the state engineering registration law.